Businesses around the world underwent significant transformations as COVID-19 spread throughout 2020. This is true for local enterprises in the Philippines as well. The unique conditions surrounding the pandemic has forced companies to adopt new ways of functioning and marketing. In particular, several businesses have begun to implement an omnichannel approach to market their brand and reach more potential customers online.
ANSI, a renowned systems provider based in the Philippines, has gladly taken up the mantle of helping local businesses adapt to the “new normal,” particularly by using an omnichannel marketing approach. By implementing this strategy, local businesses increase their chances of surviving and thriving in the highly unpredictable and tumultuous market.
The Philippine Market During COVID-19
Due to the pandemic, several companies have been forced to downsize their workforce or cease operations across the country. According to Trade Secretary Ramon Lopez, around six percent of the 1.4 million micro, small, and medium enterprises (MSMEs) have remained closed four months after the implementation of ECQ. The percentage translates to around 90,000 local businesses. These are troubling numbers considering that MSMEs employ around 63 percent of the nation’s workforce.
In a survey conducted by the Philippine Disaster Resilience Foundation (PDRF) and UNDP Philippines through SIKAP (Synergizing Recovery Initiatives, Knowledge, and Adaptation Practices for MSMEs), results show that 81 percent of the 285 respondents reported low consumer demand. With most customers staying home, local businesses need to find ways to reach more potential clients and drive revenue. In the digital age, it only makes sense to take advantage of existing online platforms and other technological tools. To competitively stand out to your potential customers, it is time to look at the omnichannel approach.
What Is an Omnichannel Approach?
An omnichannel approach refers to a consumer-focused process where companies integrate multiple marketing and retail channels, which include digital and non-digital platforms. A few common examples are social media, TV advertisements, websites, mobile apps, and physical brochures, among others.
Some of the notable features of an omnichannel approach include:
A key distinction of an omnichannel approach from other strategies is how it consolidates information from multiple channels in the back end. Data is integrated with a single platform, making it easier for sales employees to study consumer behavior and implement more personalized targeted marketing.
Using this approach, however, requires a lot of work and a compatible system for your business. To find such a program, you need to consult with reliable systems providers like ANSI.
Who Is ANSI?
ANSI Information Systems is a local POS (Point of System) provider that offers specialized solutions to improve business operations. The company’s humble roots began in 1987 when its founder realized that the popular POS systems used in the U.S. could be valuable tools for local retailers in the Philippines. Starting from selling imported systems, ANSI began developing its own platform and collaborated with hardware vendors like EC line to create localized solutions for Philippine enterprises. Today, several companies—both local and international—are benefitting significantly from ANSI’s services.
How Can ANSI Help Your Business During the Pandemic?
Compared to other markets in the world, digitalization in the Philippines has been relatively slower. It is a serious competitive disadvantage for several businesses—particularly MSMEs—who have yet to adopt digital platforms.
In the wake of the COVID-19 pandemic, the need for digitalization has become more evident. To reach your customers remotely, you need to step up your online marketing strategies. An omnichannel approach is one of the most effective ways to rise above the competition in a saturated online market.
The nationwide lockdown in the Philippines and the consequential need for operative changes in businesses has shown just how quickly ANSI can adapt to various market changes. Its readiness to adapt and tailor its software to current industry needs has always been a significant contributor to ANSI’s development. As the lockdown progressed, the company quickly expanded its customer base, with old clients upgrading their current software and new clients searching for high-performing programs to cope with the new normal.
Whatever your business needs are, ANSI can help you take your first steps into the massive world of digitalization. Maximize the features that ANSI’s software has to offer by adopting an omnichannel approach. Reach your target customers remotely, work from various locations, and upgrade your marketing strategies using a compatible, centralized platform. Partner with ANSI today, and transform your business as the market enters a new stage.