When vendors advocate for enterprise resource planning (ERP) software, they mention what such tools can do for accounting, finance, inventory, and production. But another great thing an ERP suite can do is pay for itself by improving your company’s sales. One of the chief reasons you should consider ERP integration for your business is how it can bolster your sales in particular. A widely known, all-inclusive, and user-friendly ERP suite like SAP Business One can help you and your staff identify opportunities and make good sales decisions based off them.
Here’s a briefer on modern ERP software and how it’s designed to complete important tasks in sales. What follows are a few helpful takeaways that you can use for your own business. Explore enterprise resource planning software today and make the most out of your business’s sales and marketing activities.
How Is ERP Software Designed to Improve Key Business Tasks Like Sales Activities?
Before, a great pain point that entrepreneurs would have to deal with was the need to manage various tasks. For example, they’d have to peruse one large set of spreadsheets to extract data relating to finances. Then, they’d have to do the same thing all over again for their files on customer relationship management or inventory. If those processes are done manually, you can imagine how long it will take the owner of a small-to-medium enterprise (SME) to derive accurate business insight. Moreover, you can guess how difficult it is on a daily basis for staff to be on the same page about their tasks.
But today, ERP software brands like SAP Business One allow entrepreneurs to do the following:
Sales activities, in particular, stand to improve with the use of ERP software. For example, using an ERP sales module can help staff identify lags in the ordering and transaction process. With the data from the module, the owner and the sales team can make an informed decision about how to improve the customers’ purchasing experience.
The ERP’s data analytics capacities can also help the sales team peruse existing customer data in less time than if they went through individual spreadsheets. Staff can then zero in on exact opportunities to make sales—for example, a loyalty discount after repeat purchases. The ERP’s sales module will help them capitalize on those opportunities and build long-lasting relationships with customers.
3 Ways to Bolster Your Sales Strategy with Your New ERP Modules
Perhaps now you can envision what ERP software does for sales, as well as for other business activities. Here’s what you can do to drive up your company’s sales once you have your own ERP suite with a sales module.
Capitalize on Timing
Timing is one of the most crucial elements in making a sale. An ERP sales module can enlighten you and your staff about what’s happening in the sales cycle and enhance your outreach speed to customers. Take advantage of that by seizing the right time to approach customers (i.e. when there are greater chances of the sale pushing through). ERP software can make you and your staff members experts at approaching customers at the right time, with the right message.
Take a Personalized Approach to Your Customers
The bird’s-eye view on your customer data, as enabled by the ERP sales module, can also guide you towards a more personalized approach. Customers love a personal touch, such as a promo on their birthday month. If you demonstrate this kind of attention to detail to your customers, they may continue buying from you. Results like that are evidence that an ERP sales module works.
Generate Informative Sales Reports for Your Staff
Lastly, you can use your ERP sales module to generate analytics about your daily, weekly, monthly, or quarterly sales performance. These documents can help you and your staff affirm successful sales approaches or find opportunities for improvement in sales productivity. These reports can also assist you in your sales forecasting for the coming months.
Conclusion: Better Sales Performance with ERP
When you invest in an ERP system, one of the biggest differences you’ll see in your company performance is in its sales. For the revenue that it can bring back to your business, an all-inclusive ERP with a dependable sales module is worth looking into.