Most businesses that have online counterparts start with few payment options on their site. The most commonly available ones are cash on delivery, individual bank transfers that require over-the-counter trips, and then sparse payment card or e-wallet payment options. If you’re still relying on this scant lineup of options for your ecommerce, you could unknowingly be hurting your business. The online payment facilities on your site may not be as varied, convenient, or efficient as your customers like. Soon, you could lose them to a competitor who offers a better purchasing experience than you currently do.
What’s one thing you can do to upscale your business and capitalize on its growth? The answer is to give your customers a lot of great choices in terms of online payment. In doing so, you’ll also be gifting your business with future-readiness and innovation.
Here’s why you should consider an online payment solution, like eGHL integration, for your ecommerce platform. It’ll be one of the best investments you’ll make for your business in the coming years.
About eGHL, Southeast Asia’s Most Trusted Payment Processor
eGHL, a top payment processor for Southeast Asian companies, aims to deliver the concept of “payments simplified” to its client businesses. To date, eGHL is the payment processor of choice for companies like Rakuten Trade, AirAsia, and Lalamove. It accommodates transactions made with 48 world currencies and enables online banking with the most prominent banks. In the Philippines, eGHL also supports popular payment channels like Visa, MasterCard, BancNet, GCash, Alipay, GrabPay, 7-Connect, and ECPay.
Key features of eGHL’s system include the following:
A solution like eGHL’s payment processor will surely help your business stay on top of its online payments. When you integrate eGHL with your ecommerce platform, you can expect the following benefits.
The Benefits of Investing in an Online Payment Service like eGHL
It Will Allow Your Customers to Have Flexible Payment Options
A dedicated online payment service will allow your customers to have greater variety in their payment methods. They can choose whether to pay through debit card, credit card, bank transfer, or their e-wallet of choice. They can also do offline-to-online payments, for example by making cash payments from other counter points. It will be possible for them to pay in the Philippines’ local currency or in other widely-used global currencies.
It Offers Your Customers Full Convenience Over Their Payments
An online payment service like eGHL will also allow 24/7 transactions that customers can make from their laptops, mobile phones, or tablets. The promise that customers can pay whenever they like, and wherever they like, will increase their engagement with your business.
It Will Increase Security—Both for You and Your Customers
Having a more robust online payment service is also good for your customers’ cybersecurity. eGHL offers your customers a system that is fully compliant with the Payment Card Industry-Data Security Standard. Their card details are always encrypted, and their data is always stored in a secure and protected environment.
eGHL also pledges increased security for their client businesses. The company deploys a thorough 3-step screening process that aims to shield your business from fraud.
It Will Ensure Timely Payments
eGHL’s payment service can also schedule and automate payments from customers. This will come in handy if your customers have recurring transactions, such as monthly subscriptions. You will receive their payment in a timely manner and get a better handle on your company’s cashflow.
It Will Incentivize Your Most Loyal and Attentive Customers
Another neat feature of eGHL is that it allows customers to add promo codes for discounts on your products. There are several ways that you can use this ability to your advantage. You can offer your most loyal customers these codes as rewards for previous purchases. Or, you can draw in new customers with promo codes just in time for sale season. eGHL can help you process these discounted payments or promo prices, with no trouble at all.
It Will Be Safer than Relying Exclusively on Cash or Over-the-Counter Payments
Nowadays, customers are even more reliant on online payments because they don’t want to risk their health by doing only cash or over-the-counter payments. A better online payment service does more than improve your business transactions. It also communicates to your customers that your business wants to be responsive to their needs. That kind of approach will earn you the trust, the goodwill, and the continued patronage of your customers.
You and your customers can enjoy simplified online payments with eGHL’s system. Schedule a demo today to see how you can leverage online payments to your business’s benefit.